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Fuji X100 SE: Who Doesn’t Love a Hottie Dressed in Leather?
The Fuji X100's old-school, Leica-aping aesthetic drives people bonkers with envy. It shouldn't be possible to make people drool over the camera more than they already do. Then Fuji dressed the X100...
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Fuji’s New X-S1 Packs High Quality Guts into a Superzoom Body
Behold Fuji's brand new X-S1, cousin to the sublime, retro-inspired X100 and X10 cameras. But unlike the other two, the 26x optical zoom on the X-S1 means it's probably capable of some beautiful shots...
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Fuji’s Gorgeous X-Pro 1 Pictured in All Its Metal Glory
The X-Pro 1, Fujifilm's retro rugged lens-swapping shooter, finally got the high quality reveal it deserves: big, detailed photos. Let your eyes enjoy them.
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Fujifilm X-Pro-1 Hands-On: Intoxicatingly Simple
Fujifims' new X-Pro-1 is the most sophisticated mirrorless camera we've ever touched. We said sophisticated, not complicated. If you know the difference, you are going to love this camera.
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The Best New Camera
It's beautiful, simple to use, and elegant. And the Fuji X-Pro1 is rightly going to end up in a lot of camera bags when it hits the streets.
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How Many Screws Does It Take to Get to the Center of an Exploded Fuji X100?
Looking at this dismantled Fuji X100, it quickly becomes apparent that staring at exploded gadgets will never get old. Left for dead after suffering fatal water damage, the X100 donated it’s body to...
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Fuji’s M-Mount Adapter Brings Leica Glass to Your New X-Pro1
Fuji’s beautiful new mirrorless camera, the X-Pro1, suffers from a lack of available lenses. But come June, you’ll be able to easily mount a host of equally desired Leica M-Mount lenses to it for your...
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Fuji Xerox Has Made a Colour E-Paper That Doesn’t Need a Filter
There’s good news for those hoping for a future with bright rainbow-hued e-ink screens—Fuji Xerox has developed a colour e-paper that doesn’t need a colour filter. On an e-reader, colour is typically...
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A Fujifilm FinePix Z800 Is Your Brainy-Pocket-Snapper Deal of the Day
Taking your snappy snaps on your mobile phone is all well and good but there’s something special about clutching an actual camera in your paw. Makes you feel like a grown-up, makes the teenagers stare...
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Leaked Images Reveal More Retro Camera Goodness Might Be On the Way From...
Images supposedly leaked to the rumours website Digicam Info reveal a gorgeous little camera labeled the X-E1. Is this a new retro shooter that will join Fuji’s X100 and X-Pro1? We hope so, it looks...
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Another FujiFilm Retro Beauty Leaks (This Time Pocket-Sized)
Shortly after supposed leaked images of a rumoured FujiFilm X-E1 hit the web, another camera oozing vintage magnificence has shown up. The same website where the X-E1 image surfaced, Digicam Info, now...
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Leaked: Fujifilm X-M1, a Cheaper Mirrorless Camera With Wi-Fi
A new batch of leaked photos give us a glimpse of the future: Fuji’s next model of interchangeable-lens cameras, the X-M1. The new camera is rumored to be a cheaper, entry-level version of their...
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Why Apples Don’t Taste as Delicious Anymore
Fuji apples were, once upon a time, objectively and irrefutably the most delicious apples you could sink your teeth into — anyone who said otherwise was either a liar or a witch. These days, though,...
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FujiFilm Instax Mini 90 Brings Retro Flare to Instant Film Cameras
Did you know that instant film cameras are still being made? Fujifilm’s line of Instax cameras has been trying to weather the digital storm, and it’s now releasing a new Instax camera that has a whole...
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Fujifilm 23mm f/1.4 Lens: The Street Photographer’s New Best Friend
Fuji knows that a lens ecosystem is one of the most important things when choosing a camera to invest in. That’s why it’s full speed ahead in developing options for its stylish X series of mirrorless...
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Leaked: A Fuji Mirrorless Camera That Won’t Destroy Your Bank Account
Alongside their efforts to court enthusiast photographers, Fujifilm wants you to know that they have options for those with shallow pockets. This leaked image of the upcoming X-A1 hints at a mirrorless...
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Fujifilm X-A1: This Mirrorless Shooter is Budget Inside and Out
Yesterday, Fujifilm is formally announcing the X-A1, the small and cheap mirrorless camera that had leaked almost in full a couple of weeks ago, marking the lowest end of Fuji’s interchangeable lens...
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Fuji Instax Mini 90 Hands-on: A Glorious and Weird Instant Film Camera
Instant film cameras in the digital age are nothing new, but no new product has yet captured our hearts like the good ol’ Polaroid did back in the day. Can Fujifilm’s revamped Instax camera lure people...
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